Senior Content Marketing Manager, Sales-Led
US Remote @Customer.io posted 3 weeks ago in Marketing Shortlist Email JobJob Detail
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Job ID 723
Job Description
Key Responsibilities:
- Develop and lead our overall sales-led content strategy and leverage a team of freelancers, tools, and internal stakeholders to execute content campaigns aligned to impact (pipeline + revenue)
- Optimize website content and structure to improve the quantity, quality, and conversion of web traffic from large language models (LLMs) and AI-driven search experiences.
- Project manage the creation and distribution of content, collaborating with demand gen stakeholders to ensure we hit impression and lead gen goals from content
- Partner with Sales Leadership to execute targeted, persona-specific nurtures and content creation that supports high-conversion outbound and follow-up campaigns.
- Produce content aligned to top-of-funnel and bottom-funnel goals, including industry reports, ROI calculators, and personalized guides
- Collaborate with AEs, PMM, and solutions engineering to translate technical features into clear business value across verticals like SaaS, mobile apps, fintech, and healthtech.
- Build messaging frameworks and enablement assets that help our team speak to the specific needs of marketing and lifecycle teams at product-led and customer-centric companies.
- Partner with sales to execute targeted, persona-specific nurtures and content creation that supports high-conversion outbound and follow-up campaigns.
- Support cross-functional campaigns and ABM initiatives with content tailored to industries, use cases, and company maturity levels.
- Measure content impact on sales performance, including partner recruitment, close rates, and pipeline acceleration.
About You:
- 5+ years of B2B SaaS content marketing experience, ideally supporting sales cycles for mid-market and early enterprise buyers.
- Demonstrated history of partnering with Sales and Marketing Leadership to set content KPIs and iterating based on performance metrics reported to senior stakeholders.
- Strong grasp of technical marketing concepts (e.g., marketing automation, behavioral data, customer messaging orchestration).
- Experience collaborating with sales and customer-facing teams to develop high-impact enablement materials.
- Skilled at writing for multiple personas, especially growth marketers, marketing ops, and technical decision-makers.
- Comfortable with fast-paced, feedback-driven environments and adapting content to evolving sales strategies.
What Sets You Apart:
- Familiarity with the buying cycles of mid-market companies and early-stage marketing teams.
- Ability to simplify complex product capabilities while still appealing to the broadest possible technically-savvy audience.
- Success creating content for SaaS buyers evaluating solutions without extensive procurement teams.
- Experience with CRM, enablement, or ABM tools to understand what content resonates and converts.
- Proven track record building assets or enablement material that speed up sales cycles and support high-conversion outbound.
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,800 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.
Customer.io is committed to providing highly competitive cash compensation, equity, and benefits. We are offering a starting salary of $120,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
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